Cookie Policy

Last updated: 1 April 2025  |  Effective: 1 April 2025

1. What Are Cookies?

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They help the website remember your preferences, understand usage patterns, and improve your overall experience.

Cookies can be:

• First-party cookies — Set by the website you are visiting (bookmysms.com).
• Third-party cookies — Set by external services embedded in our website (e.g., Google Analytics).
• Session cookies — Deleted when you close your browser.
• Persistent cookies — Remain on your device for a set period or until manually deleted.

2. Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function. They cannot be disabled.

Cookie Name	Provider	Purpose	Duration
cookiesAccepted	BookMySMS	Remembers your cookie consent preference so the banner is not shown repeatedly.	Persistent (localStorage)

2.2 Security Cookies

Cookie Name	Provider	Purpose	Duration
_GRECAPTCHA	Google reCAPTCHA	Protects our contact form from spam and automated abuse. Required for reCAPTCHA v3 to function.	6 months
rc::a, rc::b, rc::c	Google reCAPTCHA	Used by reCAPTCHA to distinguish humans from bots.	Session / Persistent

2.3 Analytics Cookies

These cookies help us understand how visitors interact with our website. All data is aggregated and anonymous.

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number as a client identifier.	13 months
_ga_S9ZS82NR4G	Google Analytics	Used by GA4 to maintain session state.	13 months

2.4 Cookies We Do NOT Use

BookMySMS does not use:

• Advertising or remarketing cookies
• Social media tracking pixels
• Cross-site tracking cookies
• Personalisation cookies based on browsing behaviour

3. Consent & the DPDP Act

Under India’s Digital Personal Data Protection Act, 2023, cookies that process personal data (such as analytics cookies that store IP-based identifiers) require your consent before being placed on your device.

• When you first visit our website, a cookie consent banner is displayed.
• By clicking “Accept All”, you consent to all cookies described in this policy.
• Strictly necessary cookies (cookie consent preference) are placed without separate consent as they are essential for the website to function.
• You may withdraw consent at any time by clearing your browser cookies or adjusting your browser settings (see Section 4).

4. Managing Cookies

4.1 Browser Settings

You can control and delete cookies through your browser settings. Here’s how for popular browsers:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
• Safari: Preferences → Privacy → Manage Website Data

Note: Blocking all cookies may affect website functionality. Our contact form requires reCAPTCHA cookies to function.

4.2 Google Analytics Opt-Out

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available for all major browsers.

4.3 Clear Local Storage

Our cookie consent preference is stored in localStorage. To reset it:

• Open your browser’s Developer Tools (F12)
• Go to Application → Local Storage → bookmysms.com
• Delete the cookiesAccepted entry

5. Third-Party Privacy Policies

The third-party services we use have their own privacy policies governing how they process data collected through cookies:

• Google Analytics & reCAPTCHA: Google Privacy Policy
• Cloudflare (CDN & security): Cloudflare Privacy Policy

6. Changes to This Policy

We may update this Cookie Policy if we add or remove cookies, or if regulations change. Updates will be published on this page with a revised “Last updated” date.

7. Grievance Officer

For any concerns regarding cookies and personal data processing, you may contact our Grievance Officer:

8. Contact Us

For questions about our use of cookies:

• Email: support@bookmysms.com
• Phone: +91-9911202099
• Full Privacy Policy: Privacy Policy