✉️ support@bookmysms.com 📍 Headquartered in Sector 57, Gurugram · Serving Since 2016
TRANSPARENT PRICING

Bulk SMS Price in India — from ₹0.12 per SMS

Simple per-SMS pricing for transactional, promotional and OTP messages. No setup fee, no lock-in, and free help with DLT registration.

Last updated: 25 October 2026. Prices are indicative; contact us for a quote based on your volume.

Plans

Pick the plan that fits your monthly volume

Credit-based billing. You pay only for the SMS you send.

Starter

₹0.14 /SMS

Up to 50,000 SMS a month

  • All SMS types: transactional, promotional, OTP
  • Web dashboard access
  • HTTP & XML API
  • Basic delivery reports
  • Email support
Get Started
Most Popular

Growth

₹0.12 /SMS

50,000 to 5 lakh SMS a month

  • Everything in Starter
  • Real-time analytics
  • Scheduled campaigns
  • WhatsApp API access
  • Dedicated account manager
Start Now

Enterprise

Custom

Above 5 lakh SMS a month

  • Everything in Growth
  • Volume-based pricing
  • Custom SLA agreements
  • RCS & AI chatbot setup
  • 24×7 dedicated support
Contact Sales
Cost Examples

What bulk SMS will cost you each month

Examples are SMS charges only, for single-part messages. Applicable taxes are added on the invoice.

SMS per monthPlanRate per SMSMonthly SMS cost
10,000Starter₹0.14₹1,400
50,000Starter₹0.14₹7,000
1,00,000Growth₹0.12₹12,000
5,00,000Growth₹0.12₹60,000
Above 5,00,000EnterpriseCustomAsk for a quote
Included

What you get at no extra cost

DLT registration help

We guide you through entity, header and template registration on Jio, Airtel, Vi or BSNL. Read the DLT guide.

HTTP & XML API

Connect any app or CRM. Works with PHP, Python, Java, Node.js, .NET and more.

Web dashboard

Upload contacts, send campaigns and download delivery reports without writing code.

No setup fee, no lock-in

Start small, scale when you need to, and stop any time.

FAQs

Bulk SMS pricing questions

How much does bulk SMS cost in India?
At BookMySMS, bulk SMS costs ₹0.14 per SMS for up to 50,000 SMS a month and ₹0.12 per SMS for 50,000 to 5 lakh SMS a month. Businesses sending more than 5 lakh SMS a month get custom volume pricing.
Is there a setup fee or minimum commitment?
No. There is no setup fee, no minimum commitment and no lock-in. Billing is credit-based, so you pay only for the SMS you send and can scale up or down at any time.
Is the price the same for transactional, promotional and OTP SMS?
Yes. The Starter and Growth rates apply to all SMS types: transactional, promotional and OTP. Enterprise customers can agree separate rates per message type.
How are long messages charged?
One SMS holds 160 English characters, or 70 characters in Hindi and other regional languages (Unicode). A longer message is split into parts, and each part is charged as one SMS.
Does DLT registration cost extra?
Our DLT registration help is free. The telecom operator's DLT portal charges its own one-time entity registration fee, which you pay directly to the operator, not to BookMySMS.
Are WhatsApp API, voice and RCS priced separately?
Yes. WhatsApp Business API, voice services and RCS messaging have their own pricing. Contact us with your expected volume for a quote.

Need a quote for your volume?

Tell us how many SMS you send a month and which message types you need. We reply with a quote by email.