Textlocal Shut Down in India — Switch to BookMySMS in 48 Hours
Textlocal stopped selling SMS credits in India on 30 April 2025 and shut its India messaging platform on 31 October 2025. If you were a Textlocal customer, this page shows how to move your SMS API, DLT headers and templates to BookMySMS without losing a day of sending.
Last updated: 25 October 2026. BookMySMS is a Gurugram-based bulk SMS provider serving Indian businesses since 2016.
Textlocal (owned by IMImobile, now part of Cisco) closed its India messenger platform. Credit purchases ended on 30 April 2025 and sending stopped on 31 October 2025.
Your API integration, your DLT Entity ID, your registered headers (Sender IDs) and your approved templates. The DLT registrations belong to you, not to Textlocal, so they stay valid.
We link your existing DLT registration to our platform, set up your headers and templates, and share sample API code for your stack. Migration help is free.
BookMySMS vs Textlocal — Feature by Feature
| Feature | BookMySMS | Textlocal (before shutdown) |
|---|---|---|
| Status in India | Active, serving India since 2016 ✅ | Shut down 31 Oct 2025 |
| Country of Focus | India ✅ | UK / EU (India secondary) |
| TRAI Compliance (DLT) | Native ✅ | Basic support |
| Free DLT Registration | Yes — hands-on ✅ | Limited |
| Pricing (Transactional) | ₹0.12–0.14/SMS, custom at 5 lakh+ ✅ | No longer available |
| Pricing (Promotional) | ₹0.12–0.14/SMS, custom at 5 lakh+ ✅ | No longer available |
| OTP SMS | Yes — priority routes ✅ | Yes |
| Dedicated Account Manager | Yes — Growth & Enterprise plans ✅ | Enterprise only |
| Setup Fee | Zero ✅ | Zero |
| Lock-in | None ✅ | None |
| REST API | Yes ✅ | Yes ✅ |
| Delivery Rate | 98.7%+ ✅ | 96%+ |
| WhatsApp API | Yes ✅ | Limited |
| Voice SMS / OBD | Yes ✅ | Limited India support |
| RCS Messaging | Yes ✅ | No |
| Customer Support | 24×7 India ✅ | UK business hours |
| Local HQ India | Gurugram ✅ | No (UK-based) |
| Hindi / Regional Language SMS | Yes ✅ | Limited |
| Minimum Recharge | ₹500 ✅ | Higher minimums |
| Reseller Program | Yes ✅ | Limited |
| India Carrier Direct Routes | Airtel, Jio, BSNL, Vi ✅ | Indirect routing |
How to migrate from Textlocal in 4 steps
Your DLT registration is held by the telecom operators under your own Entity ID, not by Textlocal. That means you do not start from zero. You keep your headers and templates and point them at a new provider.
Step 1: Share your DLT details
Send us your DLT Entity ID, the operator portal you registered on (Jio, Airtel, Vi or BSNL), and your list of headers and templates. We check that every template is still active.
Step 2: Link BookMySMS on the DLT portal
TRAI's message-traceability rules require your telemarketer chain to be declared on DLT. We tell you exactly what to add on your operator portal so your existing templates deliver through us.
Step 3: Switch your API endpoint
Our HTTP and XML APIs work with PHP, Python, Java, Node.js, .NET and any stack that can make an HTTP request. In most apps you only change the endpoint URL, API key and parameter names. We share sample code.
Step 4: Test, then go live
Send test messages on each template, check delivery reports in the dashboard, then move your live traffic. Most migrations complete in about 48 hours.
What switching to BookMySMS costs
Credit-based billing with no setup fee and no lock-in. You pay only for the SMS you send. See full pricing →
Starter plan
₹0.14/SMS for up to 50,000 SMS a month.
All SMS types: transactional, promotional and OTP. Web dashboard and HTTP/XML API included.
Growth plan
₹0.12/SMS for 50,000 to 5 lakh SMS a month.
Adds real-time analytics, scheduled campaigns, WhatsApp API access and a dedicated account manager.
Migration & DLT help
₹0 — free for every Textlocal customer who switches.
Volumes above 5 lakh SMS a month get custom pricing. Prices are indicative; contact us for a quote.
Why former Textlocal users choose BookMySMS
You're in India
BookMySMS is built for Indian telecom regulations, not adapted for them. Our entire infrastructure is designed around TRAI, DLT, and Indian carriers.
You need DLT help
We handle full DLT registration free of charge — PE registration, Sender IDs, and template approvals on all operator portals.
Regional language SMS
We support all 22 Indian languages in Unicode SMS. Reach customers in their preferred language — Hindi, Tamil, Telugu, Kannada, and more.
Local support
Support from our Gurugram team in Hindi and English during Indian business hours, by email and through the contact form.
Cost-conscious
Published rates from ₹0.12/SMS, no setup fee and no lock-in. Volume pricing for 5 lakh+ SMS a month.
Long-term partner
We've served Indian businesses since 2016. We're not going anywhere — and our India-first roadmap means every new feature is built for Indian businesses first.
Textlocal migration questions
Moving from Textlocal? We'll do it with you.
Free migration from Textlocal. We handle your API switch, DLT templates and Sender IDs. Most switches complete in about 48 hours.